When marketing yourself as an artist or musician, it’s essential to be multidimensional. Part of your art form isn’t just creating the art or music itself but also crafting the entire story behind it. This includes the lifestyle, the press, the media – you are both the stage and the play. Without creating your stage, your art will never be seen.
Here are eight marketing secrets that artists don’t often realize until they’ve hit the spotlight:
1. Your Talent Alone Won’t Bring You Fame
Talent is abundant, and many incredibly talented individuals will never be famous. The key isn’t just your artwork or music but the story behind how you created it. People are fascinated by your journey, your struggles, and your triumphs. However, telling your story yourself isn’t enough. A third party telling your story adds credibility and teaches others how to react to it. When others see a respected source highlighting your journey, they are more likely to believe in your narrative and become invested in your success. This external validation is crucial in a world where self-promotion is often met with skepticism.
2. Leverage Local Pop Culture
The larger your network of bloggers, journalists, local news presses, and radio stations, the better. Start by making your name known locally. Use guerilla marketing tactics to become recognizable in your city. As your local fame grows, it spreads rapidly and can be leveraged to gain interest in other regions.
3. Capitalize on Global Markets
Art and music are global. Marketing and advertising costs are often lower in other countries, allowing you to create a buzz with less upfront capital. Fame in another country can generate curiosity and interest back home. People will wonder why you’re popular elsewhere and feel they’re missing out.
4. Master Social Media Presence
Many artists spend a lot on social media without seeing a return. The secret is to focus on your story. Can someone understand who you are and what you do within seconds of visiting your page? Your social media should clearly communicate your identity and mission to new visitors instantly.
5. Create a Recognizable Theme
People love to recognize things they know. Develop a unique palette, sound, or style that fans can identify instantly. This creates satisfaction and addiction, building a dedicated fan base eager to see what you do next.
6. Strategize Your Markets
Your primary market involves selling directly to fans and collectors. The secondary market includes working with music labels or art galleries to distribute your work. The tertiary market is peer-to-peer sales among collectors. Strategize to create and flood all three markets simultaneously to dominate your SEO and verify your attraction levels.
7. Avoid Overexposure
Flood the world with your name, art, and image in a remarkable amount but avoid spamming one place. Don’t post excessively on a single platform. Instead, distribute your content across multiple platforms and media to maintain interest without overwhelming your audience.
8. Utilize Third-Party Recognition
Always spark interest through third-party recognition. Impress your fans indirectly through billboards, press articles, magazine covers, custom paintings, murals, and merchandise. This indirect approach builds credibility and intrigue.
Ready to Elevate Your Art?
Buy The Fame handles all these services and more. We understand that your talent deserves to be seen and heard. Let us help you become the stage and the play, ensuring your art and story captivate the world. Call or text us today to put these eight marketing secrets into action and watch your career soar!
